When entering a client’s data into your system, a typo costs your auto repair shop a lot more than an irritable waste of time; it also means you are leaving money on the table. It means marketing campaigns heading in the wrong direction or to the wrong person, and, needless to say, your client will feel they’re not that important to you.

In today’s episode, I’m joined by Justin Rae, Founder and CEO at Cinch, a multi-channel marketing platform driven by customer data. Justin is a customer retention specialist who designed every tool available at Cinch with one purpose: to help service-based businesses support and reward their loyal customers, win back old ones, and reach new ones.

Throughout this episode, Justin explains how Cinch works, how auto shop owners can transform their customers’ data into revenue, and how crucial it is to keep a flowing conversation with your auto shop’s fanbase. We also talk about the hurry in which many service advisors from the automotive industry are, which leads to expensive typos in clients’ info and recommendations to enhance customer experience.

Additionally, Justin talks about marketing and automation, the benefits of paying close attention to customers’ data, and much more.

In this episode, you will learn:

• Are clever spellings the best option to name your business? (3:20)
• What service advisors in a hurry can make your auto shop lose (6:00)
• How do you say it? Data or data? (9:10)
• What’s the better use for all the data at your fingertips (13:00)
• Why you should always keep the conversation with your fanbase flowing (18:10)
• Jason shares his recommendations for auto repair business owners (25:20)
• The advantages of automation that auto shop owners are missing (29:30)

Resources

• Connect with Jason on LinkedIn
• Cinch website
• Mention this podcast and get $150 off the monthly subscription, a $200 gift card, plus the $1,000 implementation fees waived.