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The Teachings from a Profitable Business that Started Out Doing It All Wrong

October 18, 2021

The Teachings from a Profitable Business that Started Out Doing It All Wrong

It took me over 13 years of generating more than a million dollars a year in sales, working seven days a week, and still having no money to realize I was doing something very wrong in my business. I’ve learned the hard way that I didn’t have to do it all by myself, that I was charging much less than I should, was lacking leadership skills and many other mistakes. 

But I sought help, got coached, and learned how to run a business properly; I made myself obsolete in my own company, and now I do the same thing for others. 

In this episode, we walk hand in hand through my journey into the automotive industry that started thanks to a shady service advisor that tricked me into paying for something my car didn’t need. We explore the details every business owner should consider when hiring, retaining customers and associates, advertising their business, and more. We also introduce the concept of internal customers, and we look at why we treat our external customers better than our employees when they have the same importance. 

The automotive industry sees itself as a silo; we do things together but ignore what other industries are doing. That is one of the many beliefs this podcast came to debunk; we plan to have guests from several industries sharing their knowledge, expertise, and value. 

So buckle up, start your engine, and join me on the first episode of Maximum Octane, where together, we can learn how to be better leaders, run a successful business while still having a fulfilling life, and most importantly, happy internal and external customers. 

In this episode, you will learn:

  • What this podcast is about, and what you can expect from it (2:31)
  • Changing high for a low altitude of the tires. The sad habit of ripping people off (5:10)
  • Renting a space in the middle of nowhere? Yes, the world needs me (11:04)
  • Learning the hard way. Making millions in sales and praying to the payroll gods (14:11)
  • The importance of being aware of what is going on in the world, and your associates’ world (22:49)
  • What internal customers are, and why do we treat them different from our external customers (24:56)


  • Book: Michael E. Gerber – The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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