June 13, 2023
It is known that “the tool guys” talk to each other about their jobs and the auto shops they work for. Word-of-mouth recommendations work not only for getting new customers; it also works for attracting top-tier internal customers. Attracting top talent and retaining them depends on your auto shop’s culture, reputation, how clearly you set expectations, and focusing more on personality traits than technical skills when hiring.
In today’s episode, I’m joined by Roy Keiser to talk about culture, reputation, top talent retention, and how to build a bench in the automotive industry. Roy is a Partner at Honest Accurate Auto Service in East Colorado Springs. Part of Roy’s auto shop success is due to their unique family-friendly customer experience, delivered by personnel who combine integrity with superior technical knowledge and hold each other accountable.
Throughout our conversation, Roy talks about his journey into the automotive industry and how he built the reputation and culture that allowed him to form a highly competitive bench. We also talk about the importance of setting clear expectations, how to hire the right technician, and much more.