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Thinking Big On Small Auto Repair Shops’ Marketing with Phil Jackson

May 9, 2023

Thinking Big On Small Auto Repair Shops' Marketing with Phil Jackson

What makes your auto repair shop different from Joe’s down the street? 

In this episode, I’m thrilled to be talking with Phil Jackson, Business Development Manager at Pit Crew Marketing. Phil helps small business owners streamline their marketing efforts, increase customer retention, and prevent “one-and-done” clients by providing tools, reports, and education. 

We had a fantastic conversation about unproductive habits, how to eradicate them from our lives without being too harsh on ourselves, and why relying on morning routines and consistency is an excellent way to eliminate them. Phil also explains why he believes small businesses are back into the differentiation race and why revenue is linked with businesses’ social impact. 

Additionally, we discuss referral programs, the importance of developing human connections with customers, auto repair shop CEOs leading by example, and so much more. 

In this episode, you will learn:

  • How to get rid of unproductive habits and maintain your sanity (3:10)
  • Consistency in your marketing efforts is crucial (8:40)
  • Working long hours is a terrible example for internal customers (14:10)
  • Why creating incredible experiences for customers is vital (20:40)
  • Simplicity goes a long way (23:30)
  • Create human connections and make your business deserve a 5-star review (29:40)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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