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How To Use Diversity and Inclusion to Grow Our Business with Charlene Parlett

July 5, 2022

How To Use Diversity and Inclusion to Grow Our Business with Charlene Parlett

Even if we don’t realize it, and perhaps just like any other industry, the automotive space is traversed by biases that determine how we treat and expect our internal customers to be and, above all things, how we attract and retain them. 

In this episode, Charlene Parlett visits us to raise awareness over the importance of thinking more about diversity and inclusion when writing our hiring ads, during our daily conversations, and how we can make our businesses more appealing to the needs of the modern working class. 

Charlene is an Executive Coach and Speaker at the Automotive Training Institute, Managing Shareholder of IRS Assistance, and a Master Certified Business Coach and Owner of Seamless Coaching Service. She is also part of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), an organization created to promote inclusion and diversity in the automotive industry, help minorities advance in their careers, and reach C-Suite level positions. 

Throughout our conversation, Charlene explained the multiple benefits of thinking more inclusively and using this skill to attract the perfect fit for our business and create a space where internal customers can offer their best version and decide to build a career. We also discuss parental leaves, religious holidays, how to attract younger people to the industry, and much more. 

In this episode, you will learn:

  • Why it is crucial to understand the role of inclusion and diversity in our business growth and evolution (2:04)
  •  Charlene talks about why she joined CADIA and the work they perform (4:13)
  • Charlene talks about some of the automotive industry’s most common biases (8:45)
  • Charlene talks about how society shifted how they see parenting and the industry’s need to adapt to it (10:11)
  • Charlene shares an exciting idea on internal customers and transportation (16:19)
  • Charlene talks about flexible schedules and how companies should think about it (24:10)
  • Charlene explains how to write appealing ads to attract the right people to work with us (31:51)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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