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Why Aiming for Profit Will Help You Put People First with Ron Saharyan

July 25, 2023

Why Aiming for Profit Will Help You Put People First with Ron Saharyan

Business owners who openly discuss their desire to be profitable are usually misjudged. Some people think aiming for profit means being greedy or putting money and goods before people when it is the opposite: only profitable auto repair shops can put people first. Profit allows you to pay your debts, be philanthropic, and elevate your and your internal customers’ lifestyle.

This week, I’m thrilled to welcome Ron Sharyan, aka Obi-Ron Kenobi, back to the show. Ron is the Co-founder and Managing Director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts on a mission to help companies increase their earnings through the Profit First method.

We had a wholesome conversation about profit. Ron explains why he sees profit as a retention tool, an instrument that allows one to give back, and a legacy-building mechanism. He debunks the myths around profit, shares his thoughts on seeking profit to fulfill a business purpose, goes through the difference between seeking profit and living above one’s means, and so much more.

In this episode, you will learn:

  • What it means to be proud to be profitable (3:00)
  • Who are those who don’t “want” to be profitable (8:40)
  • Profit is a retention tool (10:30)
  • The most expensive popcorn in the world and Ron’s bragging rights (18:10)
  • How everyone spends their money is no one’s business (24:10)
  • Profit first = people first (31:00)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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