Among hundreds of other things, the irruption of social media gave means to virtually every person on the planet to share their voices, knowledge, opinions, and, of course, market their businesses. Although podcasting is not considered a social media per se, it certainly does a great job at offering people the chance to share their voices and opinions, and needless to say, market their businesses. The best part is that it requires only three things: a computer, a reliable wifi connection, and a microphone. 

Visiting us today is Ginni Saraswati, Founder & CEO of Ginni Media, Entrepreneur, Contributor at Entrepreneur and Rolling Stone. Ginni is also the Host, Writer, and Executive Producer of The Ginni Show podcast, Co-Founder of Metro Podcast Studio, and The Podcast Accelerator USA. 

In this episode, we get into the nuts and bolts of podcasting, its rapid evolution, and the role it plays in people’s day-to-day communication. We also explore the relevance of culture in a company’s development and growth, Ginni’s experiences managing a 100% remote company, and the challenges of working with freelancers and, at the same time, creating a family environment. Ginni also described what it takes to start a podcast and the best ways to do it. 

Tune in to episode 15 of Maximum Octane and learn everything you need to know about podcasting, how to start your own podcast, and why you should do it.

Some questions I ask:

• Podcasting, to me, is like the next internet. What are your feelings about this modality? (3:26)
• How do people get started if they want to create a podcast? (17:34)
• What is the best way for people to launch their podcasts? (23:21)

In this episode, you will learn:

• What is podcasting, in the eyes of Ginni (3:33)
• Culture is the driving force of an organization (8:11)
• The challenge of creating a family type environment while working with freelancers (13:03)
• Podcasting is the future (17:35)
• What are the three things needed to start a podcast (19:37)

Resources

• Ginni Media website
• The Ginni Show podcast
• The Podcast Accelerator
• Connect with Ginni on LinkedIn
• Connect with Ginni on Instagram