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The Thriller Effect of Podcasting with Ginni Saraswati

February 8, 2022

The Thriller Effect of Podcasting with Ginni Saraswati

Among hundreds of other things, the irruption of social media gave means to virtually every person on the planet to share their voices, knowledge, opinions, and, of course, market their businesses. Although podcasting is not considered a social media per se, it certainly does a great job at offering people the chance to share their voices and opinions, and needless to say, market their businesses. The best part is that it requires only three things: a computer, a reliable wifi connection, and a microphone. 

Visiting us today is Ginni Saraswati, Founder & CEO of Ginni Media, Entrepreneur, Contributor at Entrepreneur and Rolling Stone. Ginni is also the Host, Writer, and Executive Producer of The Ginni Show podcast, Co-Founder of Metro Podcast Studio, and The Podcast Accelerator USA. 

In this episode, we get into the nuts and bolts of podcasting, its rapid evolution, and the role it plays in people’s day-to-day communication. We also explore the relevance of culture in a company’s development and growth, Ginni’s experiences managing a 100% remote company, and the challenges of working with freelancers and, at the same time, creating a family environment. Ginni also described what it takes to start a podcast and the best ways to do it. 

Tune in to episode 15 of Maximum Octane and learn everything you need to know about podcasting, how to start your own podcast, and why you should do it.

Some questions I ask:

  • Podcasting, to me, is like the next internet. What are your feelings about this modality? (3:26)
  • How do people get started if they want to create a podcast? (17:34)
  • What is the best way for people to launch their podcasts? (23:21)

In this episode, you will learn:

  • What is podcasting, in the eyes of Ginni (3:33)
  • Culture is the driving force of an organization (8:11)
  • The challenge of creating a family type environment while working with freelancers (13:03)
  • Podcasting is the future (17:35)
  • What are the three things needed to start a podcast (19:37)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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