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Leading by Example and Prioritizing Personal Relationships with Cassandra and Autumn Bergum

September 6, 2022

Leading by Example and Prioritizing Personal Relationships with Cassandra and Autumn Bergum

Joining us today are Cassandra Bergum, GM and Owner of Hi-Line Service & Hydraulics, and her daughter Autumn to talk about the importance of culture and nurturing personal relationships in the workspace. 

After managing an oilfield trucking company for almost a decade, Cassandra relied on his mechanic’s background from her time at the Army’s National Guard to accept managing Hi-Line Service & Hydraulics. Cassandra’s unique leadership style created a culture where internal customers feel happy to work, which translates into optimal customer service. 

In this episode, Cassandra and Autumn share their experiences at the store, the relationship they built with internal and external customers, and how they increased the store’s efficiency and customer service by adding an Auto Value store to their business. Cassandra also shared her thinking process behind deciding to add an Auto Value store and her surprise at July’s grand opening. 

We also talk about their Friday noon tradition at the shop, the unproductive habits they left behind, and much more. 

Some questions I ask:

  • Your internal customers are happy and engaged. And so they provide excellent service, and it comes full circle. Can you talk to us a little bit about your culture? (5:47)
  • How did you come upon being the owner of this business? (12:01)
  • Autumn, you have survived nicely hearing the word “no” occasionally. Can you talk about that just for a moment? Because there are so many people out there that are scared to death to tell their children “no.” (23:02)

In this episode, you will learn:

  • About Autumn’s experiences working at the family business (2:13)
  • The chain effect of creating an engaging culture (5:59)
  • What led Cassandra to start managing Hi-Line Service & Hydraulics (12:10)
  • How adding an Auto Value store to Cassandra’s business upgraded her business (17:08)
  • How unproductive habits get in our way and what can we do about them (27:56)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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