August 2, 2022
Even if it sounds crazy, the same marketing principle applies to multi-billion dollar companies and small businesses: advertising and marketing must be done consistently, regardless of the economic context and the business needs.
In today’s episode, Chris Messer joins us to crack open some of the most valuable marketing and advertising secrets. He is the Vice President and Group Publisher of Endeavor Business Media, North America’s most prominent business publishing company.
Throughout our conversation, Chris shares bits of his journey in the advertising world, some of the lessons he learned along the way, and advice for business and shop owners on advertising and marketing their businesses. We discuss the mindset change needed to transition from shop owner to CEO of our business, the right approach to customers when they enter our business, and the positive effects of proper marketing.