Even if it sounds crazy, the same marketing principle applies to multi-billion dollar companies and small businesses: advertising and marketing must be done consistently, regardless of the economic context and the business needs. 

In today’s episode, Chris Messer joins us to crack open some of the most valuable marketing and advertising secrets. He is the Vice President and Group Publisher of Endeavor Business Media, North America’s most prominent business publishing company. 

Throughout our conversation, Chris shares bits of his journey in the advertising world, some of the lessons he learned along the way, and advice for business and shop owners on advertising and marketing their businesses. We discuss the mindset change needed to transition from shop owner to CEO of our business, the right approach to customers when they enter our business, and the positive effects of proper marketing. 

Some questions I ask:

• Chris, would you explain to our listeners what you do as a VP and Group Publisher? (1:46)
• How does somebody know when to reach out and start working with a media company? (4:30)
• Can you talk about the importance of understanding your return on investment? (9:32)

In this episode, you will learn:

• Chris talks about his journey in the advertising industry (2:19)
• Chris shares some tips for business owners on how to approach their advertising efforts (6:21)
• Chris explains when is the perfect time to start advertising our business (8:27)
• Chris talks about why “where did you hear about us” is not the best opening when welcoming a client (12:18)
• Chris shares advice on how to make every customer feel special (20:04)

Resources

• Endeavor Business Media website
• Connect with Chris on LinkedIn