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Build Trust Before You Build Dollars And Money Will Follow with Roy Niemi

July 4, 2023

Build Trust Before You Build Dollars And Money Will Follow with Roy Niemi

Training, onboarding, SOPs, and even “org. charts” sound like big corporation words. Yet, they are crucial parts of any business, including small auto repair shops and any company from the automotive aftermarket. 

This week, I’m joined by Drew Bryant, Owner and Operator of db Orlando Collision Center, to talk about the big corporation things you can implement in your auto repair shop to have big corporation results.

Throughout our conversation, Drew shared his thoughts on the importance of spending time with new internal customers, training them, and making sure they soak in our auto shop’s culture, procedures, and responsibilities. Drew also talks about unproductive habits, how improving his morning routine was a game-changer for him, and much more. 

In this episode, you will learn:

  • A bit about Roy’s journey in the automotive industry (4:20)
  • We all want to be recognized, valued, and appreciated in the workspace (6:30)
  • About Roy’s 8 years journey as an auto repair shop CEO (11:30)
  • Roy shares his recipe to increase internal customers retention (16:10)
  • The importance of being proactive in spotting issues with your people (24:20)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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