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A Peep Into The Self-Driving Automotive Industry with Chris Chesney

April 25, 2023

A Peep Into The Self-Driving Automotive Industry with Chris Chesney

Less than 4% of the car park in America is electrified, yet if specialists’ projections are accurate, by 2030, over 8% of the cars rolling on American soil will be electric cars. Should the average auto repair shop be worried? Our guest, Chris Chesney thinks they shouldn’t be worried; they should be prepared.

In this episode, I’m joined by Chris Chesney, Vice President of Training & Organizational Development for Repairify. In his over 50 years of experience in the automotive industry, Chris served as a master technician, service advisor, technical and management educator, and even ran his own shop. Today, a speaker, influencer, and reference in the industry, he focuses on serving the automotive industry by doing what he does best: making communication simple and knowledge accessible.

Throughout this episode, Chris talks about his passion for creating new communication methods and how “dumbing things down” in school to understand them helped him develop teaching techniques. He also spoke about the excess of unconscious incompetence in the industry and the need to incite more conscious incompetence: the awareness that we don’t know what we don’t know.

We also peep at the future of the automotive industry, how the increase of Tesla and Voltz cars in the American car park will modify the industry, how to be prepared for it, and much more.

In this episode, you will learn:

  • How “dumbing things down” helped Chris develop his teaching skills (4:08)
  • Turning unconscious into conscious incompetence (9:26)
  • The need for stimulating apprentice programs for technicians in the industry (11:53)
  • The automotive industry needs to be prepared for technology, not be afraid of it (19:02)
  • Auto repair shops are more about serving and understanding the person than about fixing the machine (25:13)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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