How To Maximize Your Auto Repair Shop’s Social Media Potential
August 8, 2023
“When your socials look like everyone else’s, like a brochure or billboard, it’s not doing you justice or a good service.”
In this episode, I’m joined by Corey Perlman, Keynote Speaker, Executive Consultant, Social Media and Digital Marketing Expert, Best-selling Author, and Owner of Impact Social Media. Corey got into social media way “before it was cool,” teaching technology workshops at General Motors and other car dealerships. With time, he decided to spread his knowledge to other industries and wrote a book, “eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business.” The book ranked #1 on Amazon almost immediately, he turned into a Keynote Speaker, and not too much later, Impact Social Media was born.
Throughout our conversation, Corey talks about his journey in digital marketing and social media advertising, the dos and don’ts of social media for auto repair shops and shares his thoughts on the best ways to reply to negative feedback online or negative reviews. We also discuss what content works better for auto repair shops, how to create engaging content, what to look for when hiring a social media professional, and more.
In this episode, you will learn:
- About Corey’s journey into social media advertising and digital marketing (3:00)
- How digital marketing impacted the car dealership industry (5:10)
- What an auto repair shop owner should look for in a social media expert (10:30)
- What kind of content works better for auto repair shops (13:00)
- Corey talks about social media’s unproductive habits for auto shop owners (18:50)
- How to respond to negative feedback online and negative reviews (24:00)
