Isn’t it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right.

This week, I’m joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto shops’ online visibility and using that exposure to grow their client base.

Throughout our conversation, you’ll hear Kim and Brian’s journey into auto shop marketing and how they “had to figure marketing out” themselves. You’ll also hear why they invest a lot of their time in knowing their clients, why they believe having a customer success manager is crucial, why understanding marketing reports is as vital as receiving them, and much more.

In this episode, you will learn:

• Kim and Brian’s backstory (3:10)
• Why did Kim and Brian decide to leave their auto shop and start a marketing business (7:00)
• As a business owner, you must become a people and money manager (12:10)
• What message do you send when your marketing content isn’t unique (16:20)
• Know your audience and create content accordingly (23:10)
• Why every auto repair shop owner should learn about marketing (29:50)

Resources

• Shop Marketing Pros website
• Connect with Kim on LinkedIn
• Connect with Brian on LinkedIn
• Connect with The Auto Repair Marketing Podcast