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Rev Up Your Marketing Efforts and Make Your Competitors Eat Dust with Kim and Brian Walker

September 19, 2023

Rev Up Your Marketing Efforts and Make Your Competitors Eat Dust with Kim and Brian Walker

Isn’t it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right.

This week, I’m joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto shops’ online visibility and using that exposure to grow their client base.

Throughout our conversation, you’ll hear Kim and Brian’s journey into auto shop marketing and how they “had to figure marketing out” themselves. You’ll also hear why they invest a lot of their time in knowing their clients, why they believe having a customer success manager is crucial, why understanding marketing reports is as vital as receiving them, and much more.

In this episode, you will learn:

  • Kim and Brian’s backstory (3:10)
  • Why did Kim and Brian decide to leave their auto shop and start a marketing business (7:00)
  • As a business owner, you must become a people and money manager (12:10)
  • What message do you send when your marketing content isn’t unique (16:20)
  • Know your audience and create content accordingly (23:10)
  • Why every auto repair shop owner should learn about marketing (29:50)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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