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Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt

March 28, 2023

Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt

How much should you charge for a 15-minute accurate diagnosis made by an A Tech? What about the same diagnosis made in four hours by your best B Tech?

This week, Brian Hunnicutt visits us to discuss one of auto repair shop owners’ most common struggles: setting rates that adequately represent the value they provide. As an Executive Coach and Certified Profit First Professional, Brian shares his thoughts on why most automobile repair shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry can deal with this.

Brian explains how to identify clients that want their cars fixed and those who are looking to spend the minimum possible; he also shares three questions he came up with to keep the front counter and the technicians in alignment, and much more.

In this episode, you will learn:

  • A Techs, the prima donna of every auto repair shop (2:15)
  • Why do some clients get the wrong idea of how much auto repair professionals’ time is worth? (8:37)
  • It’s 2023, and the automotive industry still struggles to charge diagnostic time properly (12:35)
  • Three questions to align the front counter and technicians in your auto repair shop (18:09)


Jimmy Lea | Product Evangelist at KUKUI

These are what you will get from listening to Kim Hickey on Maximum Octane. Kim is not shy nor will she hide behind the safe questions. She will always dig deep asking great questions to get to the core of the issue/topic.

Insight, Information, and Engagement 

Barney Fein

Take it to the Max with Kim, her peddle to the metal energy and insight will spark your business success!

Go to the front of the pack

Amy Rookwood

Never would have thought a podcast by an auto repair shop would have such useful information for a life coach! Kim is open, unconventional and totally easy to listen to. Loved her background story and this non-auto-centered woman can’t wait to hear more!


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