How much attention are you paying to your business’ Google reviews? Probably not enough. Of course, reviews might look like a double-edged sword to many business owners. We all love positive five-star reviews, but what if we get a wrecking one-star review?

Regardless of how we deal with good or bad reviews, being relevant on the web is more important than ever: a company that doesn’t exist digitally is doomed to fail in the modern world.

Visiting us today is the go-to person to increase online visibility and effective online marketing in the automotive industry, Jimmy Lea. Jimmy is a Product Evangelist at KUKUI corporation, passionate about helping automotive business owners know where they are spending their marketing dollars and track their effectiveness.

We had a wonderful conversation about the essential need to get reviews, how to deal with bad reviews, and why getting reviews at any platform other than Google is not a good idea. Jimmy shared some golden nuggets about the proper way to get reviews, how much time we should dedicate to getting them, and why having only five-star reviews might not be an ideal scenario. In addition, Jimmy shared a technique to remove Google reviews that, according to him, has a 50-50 chance of working, but still, it’s a considerable resource to deal with internet trolls.

In this episode, you will learn:

• About Google’s changes in the algorithm that modified the entire reviews’ ecosystem (4:35)
• All reviews are good; bad reviews show we are humans (7:35)
• How much of our time we should dedicate to getting reviews (11:38)
• The two buttons every email should have at the end (19:01)
• Jimmy’s tips to remove Google reviews (29:51)

Resources

• Connect with KUKUI on LinkedIn
• Connect with KUKUI on Instgram
• Connect with KUKUI on Facebook
• KUKUI website